Step right up and let Nike help you determine whether or not you’re wearing correctly-sized footware. Calling the current system of shoe sizing “a gross simplification of a complex problem,” Nike introduces a fitting solution: Nike Fit.

This new proprietary app uses a combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms to bring shoe sizing into the 21st century. Mike Wehner of bgr.com presents the details.

there’s a good chance you’re walking around in shoes that aren’t actually a perfect fit. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality […]

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